MOSSLAND - Augmented Reality (AR) Mobile Based Real Estate Gaming

Mossland is a real estate-centric location-based Augmented Reality (AR) mobile game. In the
games, players identify real properties in the world and add them into the game world - giving
other users the ability to buy and sell real world properties in the Mossland virtual world.
Mossland utilizes a blockchain-based cryptocurrency to facilitate trades, sales and purchases
by users of in-game properties, emulating the real-world property market in game and giving
our players a new and compelling way to interact with each other.

If a new blockchain technology with higher performance and correspondingly lower transactions
fees is introduced after Mossland is launched, Mossland will be converted to a Decentralized
Application and all Mossland assets (and ownership) will become on-blockchain assets.
From that point, Mossland's virtual assets will be available on a decentralized trading
platform, making them available to more players, developers, and services.

As our player base expands, the property market will continue to expand with new locales,
and properties will continue to be improved by users in the game with AR accessories.
Real-world cities will see their virtual AR counterparts landscape change over time with a
large number of diverse accessories, increasing engagement and competition within the
virtual property market and creating a unique opportunity to market the game in a hyperlocal
context-sensitive way.

Property and Accessory Auction House Traditional properties and accessories in Mossland
can be bought, sold, and exchanged between players via an in-game auction house. Transactions
in the Mossland auction house will be executed using Moss Coin, a blockchain-based
cryptocurrency.

 

 

Location Based P2P Advertising Mossland creates a new advertising platform based on

the convergence of real location-based games with AR technology. Any Mossland player

can create and run advertisement campaigns by budgeting Moss through a simple in-game

interface. Advertising fees will be collected on each campaign and the remainder of the

Moss budget will be used to reward and incentivize players who visit the properties. Since

Mossland is location-based, ads will be organically exposed to the players in the vicinity of the

real properties, resulting in higher overall conversion rate for each campaign.

Moss Chain Mossland's virtual real estate and augmented reality accessories are virtual assets produced by the developers team and through players' gameplay. In order for these virtual assets to be secure and maintain value, users and services outside of the Mossland ecosystem need to be able to use them, create them, and modify them. Therefore, Mossland intends for virtual assets in the game to be held on the blockchain, and to make them available for trading.

Virtual assets and ownership in Mossland could also transferred to other locationbased games or services, creating new avenues for owners to realize value and ensure the security of virtual assets through a new blockchain known as Moss Chain. In addition, thirdparty artists and developers will be able to create and sell virtual assets through this open market, expanding the size and quality of the virtual market beyond the capabilities of the internal Mossland team.

When virtual assets become available in services besides Mossland, the advertising value of those assets also rises thanks to the additional exposure. All aspects of the advertising process (ad campaign creation, acceptance, management, and compensation) will be recorded in the blockchain for transparency, and to create a reliable location-based advertising market.

Mossland

Location-based Augmented Reality Mobile Game

Location Based Services (LBS) became popular as a result of GPS functionality in our personal

mobile devices. Widespread adoption of GPS functionality led to the creation and popularization

of location-based social networks and mobile applications, such as Foursquare. Users were able to visit physical locations and "check in" to the location, competing with friends and others on the network for "ownership" of a virtual version of a physical location.

Following the rapid adoption of first-generation check-in services, Facebook and Google begin to integrate similar functionality into their existing social graphs. While first-generation services such as Foursquare, Gowalla, and MyTown remained popular, the advancement of mobile hardware promised additional augmented reality functionality. Ingress' s launch in 2012, followed by Pokemon Go's launch in 2016, both hinted at a more engaging, social futures driven by augmented reality on mobile. 

Through the lens of Pokemon Go, integration of our physical world with a virtual counterpart started to become a near-future reality, and established the foundation for a surge in AR interest and development.

Mossland attempts to build on the compelling check-in model first established by services such as Foursquare, while also integrating many of the collection and gameplay elements found in Ingress and Pokemon Go. By giving players the ability to check in to, claim, and enhance virtual properties, Mossland takes location-based AR games to the next level. 

Players are not just incentivized to check-in to properties more often, but to explore and discover

how to create a dynamic, player-centric attention economy paired with a more traditional virtual real estate economy. Put more simply, every aspect of Mossland's design is anchored by the goal of creating a more engaging, social, virtual world.

The Mossland Check in One of the foundational actions in Mossland is checking in. Players

can explore their location and check into any nearby buildings. Players are rewarded with gold or items as a reward, and can use these resources to purchase and develop their properties.

While traditional check-in services such as Foursquare are designed to enhance an existing social graph, Mossland attempts to add more player value to every check-in, further incentivizing players to check into as many buildings as possible.

Player check-ins also benefit property owners, creating a supply and demand economy that incentivizes both promotion of properties and player check-ins. This combines the traditional

social incentivization of sharing and interaction with in-game incentivization of games actions with in-game rewards. This alignment of ownership with foundational gameplay actions makes up the core gameplay loop of Mossland, creating opportunities for rich playerto-player interaction and traditional collection and optimization all centered on a fundamentally social experience

Property In Mossland, property is a finite virtual asset tied to real-world real estate. Unlike Foursquare, in which Points of Interest (POI) were originally player-registered, Mossland will

utilize existing map and location data to ensure that properties are not duplicated and can be controlled by a single player at any given time. This is necessary in order to create a working property economy in Mossland, ensuring incentivisation of both ownership and check-ins.

Accessories Accessories are AR objects which can be added to player-owned properties

by their owners. Adding additional accessories is akin to "upgrading" a property, increasing

its value both to the owner and players who check into the property (by providing more value per check-in). Purchasing accessories and adding them to properties requires utilization of in-game currency and time. Players are also incentivized to create a coherent strategy around resource and time allocation per property, allowing players to optimize their experience to a great degree.

Accessories also allow players to display their progress to other players by showcasing their success on properties visually. This type of boasting is an important part of both advertising properties to other players and to help new players see their path to success in Mossland. Accessories represent a promise made to new players about their potential achievements, and are integral part of our engagement strategy for both new and experienced players.

As an example, an unmodified Leaning Tower of Pisa would appear to be the same in the real world as in Mossland. However, if a player adds the "Pteranodon" accessory to the property, other players would be able to see an AR Pteranodon flying around the tower. US the property owner benefits from additional player check-ins to the property driven by the

accessory, they can upgrade the Pteranodon to a Dragon, further increases the benefit to

other players for checking into the property and also increasing the rewards they receive

from each player check-in.

The physical size of the properties properties also affect the value of properties and players

check-ins. Because AR is based on the player's camera device, tall buildings and landmarks

with large accessories can be seen by distant players. This would allow players to more easily

identify valuable check-in opportunities and drive the value of more visible landmarks in the

Mossland property market.

Accessories are also associated with unique rewards, creating additional incentives for

players to seek out properties with specific accessories according to their specific needs.

Mossland will allow players to check into properties, but also to tap and interact with accessories

for additional unique rewards. This cements the added value of an accessory both to a property owner and to players looking for properties and check-in rewards. Each accessory will also have unique visual effects and animations both in their idle state on a property and after direct player interactions.

Items are an integral part of the property and accessory acquisition process. 

Players will collect items through check-ins, accessory interactions, and property ownership - items

are semi-random, and have rarity. The cost of accessories will scale with their rarity, making common accessories easy to acquire, while the rarest accessories will require very rare items and significant in-game currency to purchase.

Property Trading

Properties acquired in Mossland can be traded between players through an in-game auction house, which will require the use of a dedicated auction-house currency governing every transaction.

Currency 

The Mossland economy will be governed by three currencies: Gold, Gems, and Moss. Each currency has a different value and a slightly different use case.

Gold is the most common in-game currency, and is generated by the core gameplay loop. It is moderated in-game with common source and sync mechanics and generally easy both easy to acquire and easy to spend. Players can acquire gold with check-ins, by completing missions, and through in-app purchases.

Gems can only be acquired through in-app purchases and is a premium currency in Mossland.

Gems are primarily used to speed up gameplay, speed up items purchases and unlocks, and to unlock premium gameplay features unrelated to gameplay progress and the core

gameplay loop.

Moss is the Mossland auction house currency, and is used by players to purchase and exchange property. Moss is cryptocurrency-base and the total supply of Moss is finite, and tightly controlled. Players will be able to purchase Moss through cryptocurrency exchanges with other cryptocurrencies such as Bitcoin and Ethereum or through in-app purchases while there is remaining supply. 

Once the total amount of Moss is available for in-app purchase has been bought by players in-game, players will no longer be able to purchase moss and can only acquire it externally on exchanges or through property sales in the Mossland Auction House. Each Moss transaction in the Auction House will also have an associated transaction fee, which will be collected by the company. Transactions fees will be partially redistributed in-game and partially burned in order to moderate the overall supply of Moss.

 

Mossland Auction House Players can buy, sell, and exchange properties with other players

in the Auction House. All transactions are moderated by an open auction system - no direct exchanges between players is in order to ensure that all exchanges are fair, and that all exchanges take place within Mossland. There are several reasons for requiring all property transactions to take place within the Mossland Auction House:

• Requiring all transactions to use Moss will provide additional motivation for players to level up and accessorize their properties.

• Because the value of properties will increase over time, and Moss Coin can be exchanged for other currencies on external exchanges, we expect fewer properties to be lost to players who leave the game. Because the value of those properties will continue to increase, players are incentivized to "cash out" before they leave the game, thus ensuring that valuable properties continue to be actively owned and operated.

• The Auction House is a compelling gameplay addition in a mobile game, and adds a new platform through which players can interact. Because it's an open market, it will draw players that are interested in this form of optimization, and create a compelling experience for players who enjoy buying and selling property.

Location based P2P (Peer to Peer) Advertisement platform

Global advertising markets are controlled by a small number of large players with the capital

necessary to purchase access to players and markets, making it difficult for small advertisers

to gain a foothold in the market and reach their audience. Mossland endeavors to create

an advertising platform that can empower local businesses to advertise directly to players

in their vicinity, making it easier for restaurants, shops, and other retail businesses to find

their audience and bring players into their businesses. 

The basic structure of the Mossland P2P advertising platform is outlined in Figure 8:

Any Mossland player can run an ad campaign by choosing a property and paying to begin advertising. While it would obviously be cheaper to run an ad campaign on a property controlled by the advertising player, any player can submit an ad campaign to be run on any property or properties. If a player submits an ad campaign for another player's property, the property owner would need to approve the ad campaign prior to the campaign beginning. All ads can be reported as moderate.

The Mossland advertising platform is a CPA (cost per action) platform, resulting in cost and payment based on where players interact with the advertising in the specified way (view, click, visit, register, purchase, etc). The largest portion of the advertising fee will be paid directly to the player which takes the action, with the remainder split between the property owner and the company (in the form of fees). There are several advertising-related and more general benefits to running an in-game advertising platform based on the virtual property market: 

These are what Mossland expects from the advertising platform:

• Most importantly, it will create an opportunity for players to acquire Moss without having to spend money on exchanges or through in-app purchases. This enables auction house participation by a large percentage of the player base and incentivizes players to be active members of the community.

• It will create upward pressure on the value of properties that are effective advertising points by actually making them "income" properties. For advertisers, as the cost of advertising increases, it will make sense to eventually purchase a property to decrease their cost of advertising - this creates another market force incentivizing use of the auction house and up demand and liquidity in the virtual property market.

• As a second use case for Moss Coin, it will increase the liquidity and demand for Moss coin,

and benefit players through increased upward pressure on the value of MOC.

Mossland will create one of the first micro advertising platforms integrated into a mobile game, enabled by its virtual property market. By enabling any player to create an ad on the platform, Mossland is attempting to democratize access to customers and enable hyper-local advertising, all of which are a result of Mossland's unique virtual property market. Players will be able to start, stop, and evaluate the success of their ads by using simple management tools supported in-game.

Mossland ICO

Distribution

 

Roadmap

 

Founders

Wooram Son
CEO, Co-Founder
3D Computer Graphics Expert
S / W Engineer, Samsung Electronics

Chester Spirit
CSO, Co-Founder
Serial Entrepreneur
Founder, Inzen (IPO in Korea),
Founder, TNC (acquired by Google)
Founder, 5Rocks (acquired by Tapjoy)

Minuk Kim
CTO, Co-Founder
3D Computer Graphics Expert
S / W Engineer, Pantech

Yongjun Hong
CFO, Co-Founder
KICPA
CFO, 5Rocks
PwC Korea Accountant

Sean Oh
COO, Co-Founder
Digital Human Character Expert
S / W Engineer, Samsung Electronics

Don Lim
VP of Business Development
General Manager, Com2uS USA
Advisory Sales Rep., IBM Korea

ICO Advisor

Louis Jinhwa Kim
Blockchain Advisor
Co-founder, Director, Korea Blockchain Association
Co-founder, Korbit
Director, Tide Institute
Author of World 1st Bitcoin Book, 'Next Money Bitcoin (2013)'

Jason Han
Blockchain Advisor
CEO, KAKAO Blockchain
Co-Founder & Partner / CTO, FuturePlay
Founder & CEO, NexR (acquired by KT)
Adjunct Professor, KAIST MBA
KAIST PhD in P2P and Distributed System

Jeffrey Lim
Startup Advisor
18+ years of experience in startup ecosystem
Former Head of Campus Seoul, Google
Former venture capitalist at Softbank Ventures
Serial Entrepreneur

Hash Hao
ICO Advisor
Serial entrepreneur & Fintech expert
Co-founder and CMO of INK Labs Foundation

7 years experience in Fintech, AI-lending and blockchain

Dennis S. Lee
Serial entrepreneur
Crypto evangelist
Ink Labs Foundation Business Developer
Managing Partner at FutureMoneyFund

Ivan Danishevsky
E-Sports and Gaming Blockchain Advisor
Head of Shoutcasting, Garena.com
CCO, Game Show TV
Founder, ESM.one - Blockchained Esports
Founder, ESC.watch - Esports Charts

Ilya Mikov
Cryptocurrency Gaming Advisor
Co-Founder, Active Games
Founder, Mobile Active
Successfully raised an ICO round for its mobile MMORPG Lordmancer II.

For information on the Mossland project please click on the link below: 

Website : https://www.moss.land/

Whitepaper : https://d2vy65gufabiok.cloudfront.net/whitepaper/Mossland+Whitepaper+-+ENG.pdf

Facebook : https://www.facebook.com/TheMossland

Telegram : https://t.me/mossland_eng

Twitter : https://twitter.com/TheMossland

Join The Project : (bountyhive.io/join/Mossland)

Author : yuni52

ETH: 0x74E059FEcCE332dd6E34dC6080eE4E9a51060d2c