What is HOQU
Market overview
In 2010-2016, the global market of online advertising grew 15-22% per year. According to Statista, Magna and eMarketer, the market will reach more than $ 227 billion in 2017 and more than $ 335 billion by 2020. Over the next 5 years, the global share of online advertising is expected to increase from 36% to 50%. Affiliate marketing is currently the main online advertising model, both in terms of market share and growth. Affiliate marketing focuses on actual measurable results and provides payments only for target actions. Despite great promise for all players, the market faces tough challenges that weaken its growth:
● Existing market tools fail to resolve the cheating issues by affiliates and affiliate networks and affiliate fraud (fake calls, leads, etc.). This results in wasted advertising budgets and challenges the concept of performance marketing. According to Videology and The & Partnership, losses from dishonest affiliates use bots to increase their respective action targets by $ 6.3 and $ 7.3 billion by 2015 and 2016. It is estimated that merchant losses from affiliate fraud can reach $ 16.4 billion by 2017. It is expected that by 2017 losing traders from fraud could reach $ 16.4 billion.
● There are thousands of affiliate networks with their own affiliate base. Integrating with them takes a lot of time. Being part of one of these networks requires long integration
● Currently, merchants must pay very high transaction fees and brokerage fees. For example, affiliates and merchants are charged 3-5% of advertising budgets by the payment system, 15-25% by PA and CPA networks, and 5-15% by advertising platforms and services
● To make payments to affiliates, a centralized affiliate network will need from a few days to 2-3 months.
HOQU Profits
HOQU can solve the problem of a burning market
Drastic cost reduction at all stages. Crypto Disorders HOQU itself will allow to reduce transaction costs and fees charged by financial institutions and payment services. At HOQU, merchants can launch their own affiliate programs and work directly with affiliates, cutting advertising costs by up to 44%
Unlike centralized tracking platforms, we do not have fixed monthly payments to use our decentralized platform. The blockchain solution will make it possible to reduce the cost of storing user data. With user data stored on external platforms, HOQU will be able to set a lower cost for affiliates and merchants. Merchants will only pay 0.5% of the transaction value. Plus, the HOQU module operates independently. If one module fails or gets hacked, another module will continue to operate correctly. This ensures a high level of security for all platform participants.
Reduce affiliate payment time. The smart contract automatically checks whether lead qualifies for payment, so immediately make a payment to the affiliate.
HOQU anti-fraud protection uses Civic blockchain platform for user identification. Civic solves the problem of remote identification and integrates with other blockchain solutions. Smart contracts, reputation monitoring systems and CPA models leave no room for cheats. Smart contracts ensure a transparent and integral agreement between merchants, affiliates, and affiliate networks.
No need to create your own software solution. HOQU is a new tracking platform that lets users launch their affiliate programs and CPA networks for free.
No need to integrate with hundreds of affiliate networks. HOQU is a fully decentralized platform, meaning that a merchant needs only to install the app to gain access to all CPA networks and affiliates within the HOQU platform.
The future of marketing. An increasing number of industries are turning to blockchain technology. Using HOQU to attract clients to the industry is an ideal example of performance marketing. For example, HOQU would be the right place for merchants looking for investors to launch Token Sale sales. With HOQU, the company will be able to acquire thousands of investors in a fast and easy way. Merchant companies will earn every penny of their money wisely, at a cost ranging from 1% to 4%
For affiliate networks, we can offer affordable high-tech infrastructure. HOQU will be the only platform where the affiliate network will use a blockchain and smart contract.
Benefits for buyers
Costs decreased by 44% of advertising budget
Blocking solution is almost no place for fraud
No need to integrate with multiple CPA networks to ensure full outreach
Merchants may cooperate with affiliates registered with any service within the HOQU platform
All data is available in one personal account, regardless of the number of networks
Benefits to affiliation & CPA networks
For affiliates
Open merchant base
Smart and transparent contract deals
CPS (Cost-per-Sale) model is available
Quick payment
For Network CPA
Easy access, given free usage and a myriad of merchants and affiliates
Ranking of a fair reputation
Fair competition
Bounty Campaign
Gift allocation:
39% (6 933 326 HQx) Signature & Avatars Campaign
26% (4 622 218 HQx) Content creation
20% (3 555 552 HQx) Social media, including:
Medium
Telegram
Youtube
15% (2 666 664 HQx) Translation and moderation
Who are we
 |
Alexey Shmonov - CEO of HOQU, entrepreneur, online advertising expert. Co-founder of one of Russia's first market affiliate Marketcall, Move.ru site, and several e-commerce projects. In 2011-2013, Alexey worked as operations director at TurkPay and PayPass integrated into the payment system.
 |
Andrey Duzhnikov - CTO, co-founder of Marketcall and Move.ru. Has 13 years experience of IT. Has worked with services with high load and artificial neural networks. Managing IT and web development at Marketcall and Move.ru.
 |
Alexander Duzhnikov- COO HOQU, a 12-year experience in online entrepreneurship, one of the founders of Russia's largest real estate site Move.Ru, one of the founders of the affiliate network of PPC Marketcall.Ru, one of the founders of several e-commerce projects, online store Vkostume.Ru. Often participate and speak at CPA events in CIS countries. The annual organizer of the Move Realty Awards.
 |
Roman Kaufman - CVO (Chief Visionary Officer) of HOQU, a digital economic technologist and blockchain tech, one of the founders of the IBCG block community with over 15,000+ members. Running a blockchain seminar and conference.
 |
Maxim Anikeev- CMO (Chief Marketing Officer) HOQU, entrepreneur, online marketing expert, PromoPage CEO. Having more than 10 years experience in online marketing. Partnered on several PromoPage related projects. Co-Founder (Top-3 in Moscow) and head of marketing of East Lines transport company. In 2008 LifeSpain.com was founded.
Our company is open to public communication. Any feedback is welcome. Follow and contact us on social media
FEEDBACK
Facebook https://www.facebook.com/HOQUio\
Medium https://blog.hoqu.io/
Telegram https://t.me/hoquio
Youtube https://www.youtube.com/channel/UCcfcY4aMC4liK8FAxmZP2Qw
Reddit https://github.com/hoqu-io
Instagram https://www.instagram.com/hoqu_io/
wechat https://www.hoqu.io/#
writter : yuni52
https://bitcointalk.org/index.php?action=profile;u=1100435
Komentar
Posting Komentar